What Amazon Doesn’t Tell you About Ads
Before you even consider using Amazon Ads there are a number of things that will make or break your success You need to make certain these things work above,e all. Otherwise, you will lose money big time. The cover is the main thing in the ad so it has to be appealing enough for buyers to click on it. More on the psychology.
Your Cover Needs to Match Your Genre
First thing is your cover. You need to make sure it sells. And how do you do that? By investigating what is working for other authors in your genre. By using A/B tests. FB ads or online test sites.
Your Sales Pitch Needs to Convert
Second thing is your blurb. It is your sales pitch. It needs to convince people to buy. If your text doesn’t sell and your cover screams Go away, no ad campaign in the world will make people buy!
Your Seven KDP Keywords Need to be Optimized thoroughly
Third thing is your seven keywords. They need a lot of research. If they aren’t good enough your ads will not be triggered unless you raise your bid to astronomical sizes.
The Content of Your Book Needs to Match a Market
Fourth thing. The content of your book needs to appeal to some kind of niche. And the right niche. If it doesn’t you wont sell anything. You will only waste money on your ads.
Get Reviews
Fifth thing. Reviews. Even if all the above is perfect you still won’t sell anything if you have NO reviews. Get reviews here.
You Need a Mailing List
Sixth thing. A thing that will make Amazon ads work a lot better is if you bring your own customers. Unfortunately, this is very true. That’s why you need a mailing list. When you send customers to Amazon the algo will be fooled to believe these books sell! And then the ads will start showing more. Because Bezos sees a chance to make money.
Amazon Ads
Seventh thing. Now you are ready to try if Amazon Ads works for you. You should start your bids low. 34 cents. And go for a CTR at 1 click pr 1000 impressions. For every 6 clicks, you need a sale. The profit margins in Amazon ads are horribly small because Bezos needs to make money. This raises the price of bids. Too much. And there is not much left for you. This is a tough job because you may still need to change your cover, your sales pitch, your seven keywords, and maybe even the content of your book.
This is where people normally give up.
